The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Generative engine optimization that helps ISVs appear in AI search results includes summarizing content for AI, organizing content logically, and using schema markups.

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

Search engine optimization (SEO) has been around in various iterations for over 20 years. Traditional SEO focuses on optimizing a website’s content and structure to improve its ranking in search ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it's already being used. Watch out, Google. There’s a new player on the search engine ...

Max Cyrek, CEO of Cyrek Digital, is an SEO expert, web designer, and digital marketing consultant with over 10 years of experience. Most businesses probably want their websites to be placed higher in ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Prismoon LLC, a full-service digital marketing agency based in McLean, Virginia, has formalized an enhanced methodology for its Search Engine Optimization SEO services, implementing a comprehensive ...

Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned.