If you or your business don’t regularly use Gmail (or you haven’t switched to tabs yet), here’s what everyone has been talking about: At the end of May, Gmail announced the slow rollout of a new ...

Buying a Gmail account for your business is more than just getting an email address. When you decide to buy a Gmail account, it provides you with a hoard of opportunities. This is particularly true ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Marketing isn’t always easy. Sometimes, it takes a great deal of concerted effort to deliver a message to your audience exactly the way you want to. Between crafting attention-grabbing copy, finding ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Since Gmail announced its new Tabs feature back in July 2013, the marketing industry has been sustaining a long conversation on its potential impact on businesses. (I even wrote a piece on how Gmail ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

This question originally appeared on Quora: What is the implication of Inbox by Gmail for email marketing? Answer by Noya Lizor, Head Honcho at The Best of Email, on Quora Too soon to tell (it was ...

Google recently announced they will be testing incorporating Gmail into their search results. “Sometimes the best answer to your question isn’t available on the public web—it may be contained ...

Google on Tuesday announced new block and unsubscribe features for Gmail that will make it easier for users to manage their in-boxes and harder for marketers to creep out of the spam folder.

Gmail’s new tabs system separates marketing messages into a “Promotions” box, making it easier than ever to ignore e-mail ads. Yet one theory holds that Gmail’s new design could actually make e-mail ...